LET'S CRAFT THE BEST BRAND FOR YOU.

The following is a brand brief that will provide us with insight to what makes your brand unique and helps shape the design of how you will be able to communicate with your future customers and clients. Answer the following ten (10) prompts to the best of your ability. All fields with an asterisk (*) are required.

First name

Last name

Phone

Business Name

1. Vision Statement: This describes the inspirational, long-term end-state or future position a brand is working to achieve. It’s a short phrase that communicates your brand’s big-picture.

2. Mission Statement: This spotlights what your brand is currently doing to fulfill its purpose. It should clearly state how you plan to achieve your vision.

3. Brand Promise: This is a concise, powerful statement that communicates the experience, feeling, or value your brand consistently delivers. It includes the solutions and expectations your brand aims to communicate to customers and clients.

4. Brand Values: Every company should have core principles and beliefs that guide operations, decision-making, and overall identity. These are brand values. Examples include integrity, quality, and eco-friendliness.

5. Target Audience: This are the people your brand intends to reach with marketing messages, products, and services. Think demographics (age, gender, location, income, interests, values, and behaviors).

6. Brand Positioning/USP: Why should people choose you over your competitor? This reflects the distinct place your brand occupies in the minds of your target audience. Your unique selling position (USP) expresses what sets you apart from the others.

7. Key Competitors: These can include both direct competitors (the businesses that offer similar or identical products and services in the same market) or indirect competitors (businesses in the same category that offer different products or services).

8. Competitive Advantage: This is the edge your brand has over competitors. It can include the attributes, resources, or capabilities that allow your brand to outperform competitors and provide greater value to customers.

9. Brand Voice: This is the distinct personality and communication style that you cultivate to interact with audiences across different touch points to create a consistent customer experience and fostering brand loyalty.

10. Brand Culture: This includes the values, beliefs, and behaviors that define how you operate and position yourself in the market. It’s the DNA that shapes every brand experience.